Vacancy Details

PPC Specialist – iGaming

We are an award-winning global operator in the sports betting and gaming industry, with over 20 years of experience. Operating in more than 120 countries and holding over 10 licenses, we have grown from a start-up to a widely recognized international brand. Our mission is to provide the best betting and gaming experience in a safe and secure environment for our customers.

About the Role:

As a PPC Specialist, you will take on a pivotal role in the Digital Marketing team, overseeing PPC campaigns across search and display networks. You will collaborate with regional and product teams, address legal and compliance issues, and ensure successful campaign execution. Your goal is to drive measurable results while optimizing PPC strategies for maximum ROI.

Responsibilities:

• Manage and optimize PPC campaigns across various search and display networks, ensuring continued performance improvements and ROI.
• Conduct advanced competitor research to identify opportunities and adjust strategies accordingly.
• Align campaign objectives with regional marketing and product teams to optimize local market targeting.
• Work closely with legal and finance teams to ensure compliance with all relevant regulations.
• Assist in budget planning and manage advertising budgets across markets effectively.
• Continuously optimize campaigns by adjusting keyword bids, targeting, and ad copy for better results.
• Analyze and provide performance reports using tools like Google Analytics, Metabase, and others to derive actionable insights.
• Communicate campaign performance and changes to management and cross-functional stakeholders.

Requirements:

• 2-4 years of experience in PPC management, preferably in a regulated industry such as online gaming or betting.
• In-depth knowledge of Google Ads, Bing, GA4, and other performance marketing tools.
• Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
• Proven ability to manage large budgets and meet performance targets.
• Experience with compliance in online advertising and understanding of industry regulations.
• Excellent communication skills and ability to collaborate with diverse teams.

Role Benefits:

• Competitive salary, based on experience.
• Health insurance coverage for you and your family.
• Upskilling and reskilling training to foster your professional development.
• 4 additional paid days off per year.
• Opportunities to participate in social events and corporate activities.