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Key Account Manager (Out of Home / On-Trade) – NORTH

Key Account Manager (Out of Home / On-Trade) – NORTH 

£competitive + Bonus + Company Car + Benefits

 

The Business

Fentimans is one of the UK’s largest and most instantly recognisable family owned soft-drinks businesses. The brand has a rich history, starting in 1905 when Thomas Fentiman acquired the recipe for botanically brewed ginger beer after striking a deal with a fellow tradesman. Back then the product was stored in stone jars and delivered door-to-door by Thomas himself using a horse and cart for transport! Things have evolved a lot since then, but Fearless, Thomas’ faithful family dog still proudly guards every bottle to this day!

With over 100 years of experience in botanically brewing beverages the brand is known for its superior quality, craftsmanship, and unsurpassed flavours! The business has grown significantly since its inception and has ambitions to further this success, ensuring its unique range of Soft Drinks, Mixers and Tonics are available to consumers across the country.

The Role

As Key Account Manager (GAIN) you will be responsible for securing new business wins with strategic regional Out of Home & On-Trade groups that have 15+ sites and are a fit for the Fentimans product range.

Your responsibilities will include:

  • GAIN a specific target list set of none trading Out of Home customers. These accounts will be based in the On Trade, Travel & Leisure, or Workplace sectors.
  • Win the Hearts & Minds of your prospect customers always.
  • Create a Most Wanted prospect list with a clear understanding of thew window of opportunity.
  • Create commercial models for all your prospect customers.
  • Forecast your own volume, revenue & investment in line with company framework.
  • Develop and maintain relationships with Route To Market Sales Managers. Understand and influence key salespeople within these organisations
  • Attend Tradeshows & events where appropriate
  • Adopt a category approach to selling.
  • Understand category and competitor set to improve sector knowledge.
  • Work with On-Trade Marketing team to plan and implement activity across all potential. 

The Candidate

The perfect candidate will have a track record of successful new business delivery within the Regional On-Trade and Out of Home sector with multiple site operators. You will have a strong understanding of the UK drinks industry and be a tenacious hunter with a strong team ethos!

It will be essential that you have the following skills:

RELATING TO PEOPLE

HIGH ENERGY

STRONG COMMERCIAL ACUMEN

COMPETENT ON EXCEL & POWERPOINT

STRONG PROBLEM SOLVER

And can demonstrate:

TEAM WORKING AND COLLABORATION

TECHNICAL MASTERY

COMMUNICATION

LEADERSHIP

INNOVATION

 

The Values

INNOVATIVE

We are agile and embrace change

BELIEF

We dream big and are not afraid to fail

QUALITY

We strive to be the best at what we do

INTEGRITY

We trust our people to do the right thing

COLLABORATIVE

We work together to achieve our goals

If you want to play a part in the future of a fantastic, family owned and iconic British brand and would like to learn more please forward a copy of your CV and covering note to Wesley Ferguson at Clear Edge Consumer…

Email: pete.hayes@ceselection.com

Note: All 3rd party applicants will be referred to our retained partner Clear Edge Search & Selection Ltd

Key Details

  • Role: Key Account Manager (Out of Home / On-Trade) – NORTH
  • Sector: Drinks
  • Salary: £competitive + Bonus + Company Car + Benefits
  • Job Reference: WF007220CE
  • Location: North

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Back to my search

Clear Edge Search & Selection Limited acts as a data controller and is committed to protecting the privacy of our candidates, clients and users of our website. We may collect your personal details, including but not limited to your name and contact details (together with your e-mail address) and other relevant information from your CV (such as education and career history) in order to provide you with recruitment services. For further details please follow this link to read our full privacy policy