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Paid Digital Media Manager

Paid Digital Media Manager

North West – flex to work from home

Competitive salary, plus strong benefits

My client is a global Technology business operating in the Life Sciences sector, that due to growth, is looking for a Paid Digital Media Manager to join their team.

They are looking for someone who has proven success leading large scale paid media campaigns in a B2B environment, you should be well-versed in the principles of search engine marketing (SEM), display and paid social media.

Responsibilities

  • Lead the day-to-day execution of paid media campaigns, in partnership with external agencies and internal teams
  • Regularly provide data-informed optimisation recommendations that demonstrate fundamental understanding of full-funnel, multi-channel digital media programs
  • Consistently provide a critical and constructive point of view on digital program performance data and tactical campaign elements
  • Manage day-to-day paid media agency relationship – ensuring campaigns are on-target
  • Create ad copy aligned with channel best practices (such as PPC, display and paid social)
  • Manage Google Display Network (GDN) strategy and execution
  • Recommend and lead creation of landing page experiences in support of all paid media campaigns.
  • Continually test website experiences to create the best user experience
  • Define a conversion rate optimization (CRO) plan to maximise visitor engagement and the conversion of visitors into sales
  • Drive the definition of a global paid media strategy, working closely with counterparts in other regions

Skills and experience

  • Significant experience running successful paid media campaigns in a B2B environment
  • Comfortable with, and motivated by, ambitious performance and revenue targets attributed to paid media programs
  • Knowledge of digital marketing best practices (PPC, SEO, Email, Programmatic Display, Social) and proven understanding of paid media strategy and the marketing funnel
  • Experience optimising landing pages and performing A/B and multivariate testing
  • Highly analytical and data driven
  • Expert in current knowledge of paid media platforms, such as Google Ads, Microsoft Advertising/Bing Ads, and paid social media platforms
  • Working knowledge of web analysis tools including Google Analytics, SEMRush, Omniture/Adobe Analytics

If you feel that you have the necessary skills and experience, then please apply with an up-to-date copy of your CV.

ALL CANDIDATES MUST RESIDE IN THE UK AND HAVE THE RIGHT TO WORK IN THE COUNTRY

Key Details

  • Role: Paid Digital Media Manager
  • Sector: Technology
  • Salary: Competitive salary, plus strong benefits
  • Job Reference: DT006656CE
  • Location: North West

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Back to my search

Clear Edge Search & Selection Limited acts as a data controller and is committed to protecting the privacy of our candidates, clients and users of our website. We may collect your personal details, including but not limited to your name and contact details (together with your e-mail address) and other relevant information from your CV (such as education and career history) in order to provide you with recruitment services. For further details please follow this link to read our full privacy policy